BY Brianne Aeria-Ruffin
Buying a home is one of those unique experiences in life that can be both exciting and daunting at the same time.
Despite the swing in house prices, purchasing a home remains one of the best investments you could make, and with this in mind, it remains one of the first items on the “to do” list for young couples who are about to embark on life’s journey together.
However, some say that this is where the consensus ends. Like buying clothes, there are naturally different perspectives between him and her when it comes to priorities, and yet, some sort of accord needs to be struck when you are making (what is likely to be) the largest investment in your life.
The first step towards finding common ground is to understand the psychological motivators that are driving the selection process of your better half. To offer an insight, Real Spaces conducted a dipstick poll among 100 couples to determine the top 10 considerations before buying a home… divided by gender.
What he’s thinking about:
1. Monthly mortgage
Being the man of the house, this is the top consideration for most men as they usually pay the monthly mortgage. Therefore, the ringgit and sen of the property is usually what he’s looking at first. If it’s safe on his wallet, that will lead to a genuine purchasing impulse.
In considering where to stay, men prefer to be near to their workplace or places that they usually hang out after work (i.e. where his friends are located) or places for their alone time. Other factors include being close to hospitals, clinics and police stations.
We all look into a property’s security system, whether it is located in a gated or non-gated community and guards patrol the place. Men tend to be away more often for work; knowing his home and family are safe puts his mind at ease.
Surprisingly, space is one of the top five factors men consider, saying they need space for their cars, motorbikes or both. Not only that, they often desire one room that is dedicated to them. It need not be big – it can be a praying room, mini theatre, an office or whatever they need it for. Bizarrely, they actually prefer less floor area as there’s less to vacuum, mop or sweep!
Men don’t usually care much about the beauty of the property’s exterior, interior or layout, but they will be very fussy about whether everything is in working condition and whether spaces allocated within the abode make practical sense.
Men tend to want to move into up-and-coming neighbourhoods as they see investment value. They are also concerned about the quality and congeniality of neighbours.
7. Public transportation
Men pride themselves on seeing “the bigger picture”, and so they will pay attention to factors such as proximity to transportation facilities. Having easy access to public transport is important; they say if their car is at the workshop or their kids need to go to school or college, it will be much easier.
8. Natural space
Being close to green outdoor areas like a playground, park or jogging track is a big motivator for most men, because they love the idea of being in touch with their outdoorsy masculinity – even if they may never find the time to do it.
9. The view
Most men believe the view from your property will help generate future demand for your property, which is why it is a major influence on their buying decision. Facing a busy street or a construction site is not something male buyers appreciate. Views that face a hill or forest or a swimming pool are instant plus points in their eyes.
In general, men have less patience for traffic jams and are therefore majorly concerned about the amount of time it takes to get home.
As such, they prefer locales with multiple access routes and plenty of alternatives to choose from.
What she’s thinking about:
1. Housing loan rate
Similar to men, women care about monthly instalments, but prefer to get to the heart of it by bartering better deals with the banks. Women want to know if they can get discounts, a fixed loan or a flexi loan from the panel of banks linked to the property before they decide on buying.
For the ladies, proximity to work is not high priority, they are willing to travel to and from work, so long as the trade-off is they get to live in a beautiful setting. A township close to a lake, park and shops is ideal enough to settle on a location.
Women usually take the leading role in determining household décor, size and space matters. How big the rooms are, whether the bathrooms are linked to every room, closet space and a big kitchen are key factors they consider when purchasing a home.
Topping the list of many mothers is a home close to good schools in addition to shops/shopping mall, playground, mosque and park. Even young couples prefer their home to be close to shops as they will likely eat out to cope with their eventful daily schedules.
Security ranks high with the ladies too. A safe, guarded and gated community would be ideal. Knowing guards are patrolling the neighbourhood gives her peace of mind.
6. Close to family
For most working mothers, being close to other family members provides a vital support structure.
It helps with babysitting or in cases of emergencies, she can leverage on this network for advice, aid and experience whenever required.
7. Having eco-features
Homes having solar panels, water filtering system, energy efficient air-conditioning and lighting and other eco-features are important as (statistically) women are more environmentally conscious compared to men.
8. Land title
Not many property owners consider land title as a deciding factor when buying. But many women are particular about properties being freehold as it offers them long-term surety and stability regarding ownership.
9. Property upkeep
Women will want to know upfront about the amount of maintenance and repair work the property requires as most would only consider moving in after the property is fully done up to their expectation. As such, they are also worried about the eventual total cost.
Being the more “brand conscious” of the two sexes, women naturally care about who the developer of the property is and what sort of track record they have behind their belt. They value quality and reputation and will want to avoid even the slightest instances of poor workmanship or the use of substandard materials. Generally, reputable development brands fare better in convincing a woman to sign on the dotted line.
Property 360 Online
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