Buoyed by strong sales so far this year and positive response to its maiden offering at the much-anticipated Bukit Bintang City Centre development, EcoWorld Development Group Bhd is confident that it will meet its sales target of RM4 billion in FY2016.
According to the company, it has already garnered some RM607.8 million in sales in the first quarter of the year, and it expects the positive momentum to continue on the back of the encouraging public response to The Stride, which will be officially launched over the next two months.
The Stride is a strata office project that will kick off sales at the 19.4-acre BBCC development. BBCC takes shape on prime land in the heart of the city which was formerly occupied by the landmark Pudu Prison. It now represents one of the last opportunities to invest in KL’s Golden Triangle district.
President and chief executive officer of EcoWorld Datuk Chang Kim Wah said that BBCC’s position in the heart of the Golden Triangle provides the group with an unrivalled opportunity to create a one-of-a-kind fully integrated development, offering superb connectivity combined with world-class shopping, entertainment, leisure and office propositions to both local and international buyers.
The Stride, he said, would comprise a 45-storey block that caters to small business owners, entrepreneurs and SMEs looking for medium-sized office suites with premium grade facilities. This includes a grand lobby, shared meeting and conference facilities, and top-notch security features.
Following this, EcoWorld will launch a second component comprising 680 units of entry level apartments with sizes that start from 450sq ft. These smaller units will be targeted at singles and young urbanite families who prefer a vibrant city lifestyle with instant connection to urban conveniences and entertainment.
“BBC has also successfully garnered the interest of Mitsui Fudosan, Japan’s largest real estate conglomerate, to take up 50 per cent stake in the joint-development of a 1.4 million square feet retail mall,” said Chang.
“This speaks volumes of their confidence in both the project as well as the continued health and vibrancy of the KL property and consumer market,” he added.
In addition to Mitsui Fudosan, BBCC will also be working with Zepp Hall Network Inc, a subsidiary of Sony Music Entertainment (Japan) to set up and operate a live music hall beside the proposed retail mall. The Ascott Limited has also expressed interest in bringing their internationally recognised brand of serviced residences to BBCC.
“With such strong partners on board even before our maiden launch, BBCC’s tagline of ‘Where Life is Spectacular’ looks set to become a reality. We aim to work closely with all our partners to make BBCC a significant catalyst in helping KL achieve its aspiration of becoming a global city,” said Chang.
Adding to EcoWorld’s confident outlook for 2016 is the steady progress of its ongoing and nearly completed projects in key economic hubs in the country. These include the Eco Sky integrated commercial project and Eco Majestic township project in the Klang Valley as well as its signature Eco Botanic township in Iskandar Malaysia.