BY Chris Prasad
In the lead up to the launch of The Estate, a RM650 million project in South Bangsar, developer Bon Estates Sdn Bhd put considerable effort into spreading its message of holistic and healthy living standards, as well as how modern aspirations are synonymous with emotive appeal. Life, they said, is an art that can be crafted with the provision of well-thought-out spaces.
The launch event on March 19, we’re happy to say, certainly lived up to the billing. Besides a unique launch gambit that merged a3-D presentation of the project with live action dance, guests were also treated to a musical performance by new sensation Talitha Tan as well as a touch and feel tour of the lifestyle proposition of the development.
Clearly designed to be a feast for the senses, the developer cleverly combined good food, good entertainment and good information on the project at a single event to drive home the “Good Living” positioning of its flagship luxury project.
Triumphant as the event was, there was also a more tangible barometer of success in the fact that the event marked an sales achievement of 60 per cent, which is noteworthy for an upmarket project that is located in a prime hub and priced at around RM800psf mark.
According to Bon Estates managing director Goh Soo Sing, there are two messages that can be read from this.
The first is discerning buyers are seeing value with the large units (between 2,346sq ft and 3,474sq ft) that are on offer at The Estate. These are in short supply in a high demand locale such as South Bangsar, and the project’s pricing of RM800psf is actually below the benchmark set by similar offerings in the area.
The second point is that buyers are connecting with the lifestyle proposition at The Estate, which puts tremendous focus on putting people back at the heart of the home. The project, Goh said, is people-centric and family-oriented with spaces that are designed to nurture close ties, a strong sense of community and promote quality time with loved ones.
With a low density of just 89 units per acre, The Estate’s 328 units will be spaced out with just 4 units per floor in two 46-storey towers. Each is a corner unit, and north-facing units will have a view of University of Malaya and the KL city skyline beyond it, while south-facing units will overlook the Bukit Gasing forest.
Standard units come in options of four-plus-one or five-plus-one bedrooms, while there are also a limited number of duplex units and penthouses available. About 40 per cent of the units will feature the dual-key concept, to appeal to a broader market of buyers.
Inside, buyers can expect spacious open concept layouts, ceiling heights of 11ft, bedrooms with attached baths, as well as quality fittings and fine finishing.
Outside, alomost 70 per cent of the land mass area is dedicated to well-manicured landscaping with a distinct resort themed ambience enveloping the many lifestyle facilities made available to residents.
Among the highlights are luxury cabanas, a tea garden, and a total of five pools located at various points within the enclave – including two located on sky decks at each tower.
Renowned landscape architectural firm Seksan Design has also created a sustainable and functional green feature at the project by converting an existing retention pond into a beautiful 300m lake walk where residents can enjoy morning and evening strolls.
The Estate’s green credentials go beyond striking foliage as it is designed to be an energy efficient building in line with Building Sector Energy Efficient Project (BSEEP) standards set by United Nation Development Programme (UNDP) and Jabatan Kerja Raya (JKR). In terms of overall quality of build, the project also subscribes to Qlassic standards certified by the Construction Industry Development Board (CIDB).
“It is encouraging to see that buyers are relating to the ideology and vision of The Estate, and rediscovering the emotive appeal that lies behind the choice of a home,” Goh said.
“As the demands of a modern world put pressure on our time, income and environment, home seekers are not just looking for added value in their property investments, they are also redefining the meaning of ‘value’ itself.”
Goh explained that Bon Estates identifies and acknowledges that home buyers today want a quality product that is worth their investment money, but they also want a quality lifestyle that allows quality time to be spent with loved ones
He added that fulfilling the lifestyle goals of buyers requires a dedication to craftsmanship in order to envision and execute spaces that matter to people.
“That’s how we see ourselves… at Bon Estates, we don’t just want to build properties, we want to craft enduring lifestyle appeal,” Goh said.