Ministry of Urban Wellbeing, Housing and Local Government (KPKT) will be providing its expertise and in-kind support for Pahlawan Planet, a campaign designed to educate, cultivate and reinforce a culture of caring for the environment by embracing the 4Rs – Rethink, Reduce, Reuse and Recycle.
The campaign, organised by Treat Every Environment Special (TrEES), an organisation promoting sustainable lifestyles in the urban community, and Procter & Gamble Malaysia (P&G), was launched recently by Deputy Minister of Education Datuk Kamalanathan.
Pahlawan Planet, aimed at secondary schools, will involve home-to-school recycling projects as well as outreach activities. Students will advocate that caring for the environment begins with themselves, for themselves.
Kamalanathan said following the government’s move to mandate separation of recyclables last year, the Pahlawan Planet campaign provides students with the opportunity to go beyond the classroom and be the change they would like to see.
“By being advocates for a sustainable future, students are able to understand that they have a voice which needs to be heard, in order for real change to happen,” he said.
The Pahlawan Planet campaign is an integral part of TrEES Young Voices for Conservation, which is approved by the Ministry of Education as a national level co-curriculum programme for secondary schools. 53 schools across Kuala Lumpur, Selangor, Putrajaya and Negeri Sembilan have registered for the campaign.
The campaign is expected to reach 20,000 households during the May to August 2016 timeframe.
The winning school will be awarded the Pahlawan Planet Champions trophy plus a cash prize of RM3,700. The second and third placed schools will be awarded RM3,300 and RM3,000 respectively. In addition, two special merit prizes worth RM1,500 each will be awarded.