BY Roznah Abdul Jabbar
Property developer LBS Bina Group Bhd recently launched the first phase of the largest integrated development in Brinchang, Cameron Highlands, Pahang.
Called the Precinct 1 of Cameron Centrum, the phase has an estimated gross development value of RM183 million, offering 58 commercial units sized from 2,207sq ft to 9,214sq ft.
To be priced from RM1.46 million, construction is expected to commence this year.
Speaking at the launch, which was officiated by Tengku Mahkota of Pahang, Tengku Abdullah Al-Haj Ibni Sultan Haji Ahmad Shah Al-Musta’in Billah, managing director of LBS, Tan Sri Lim Hock San said the company remains committed to the long term development of the area.
“We envision Brinchang to be the heart of Cameron Highlands. With the upcoming development of Cameron Centrum Precinct 1, we hope to transform Brinchang into a vibrant township, subsequently boosting Cameron Highlands’ status as a leading hill-top tourist destination,” he said.
He said that the location and overall design of Cameron Centrum will appeal to locals of Cameron Highlands who wish to upgrade their businesses as well as investors.
Set to transform Brinchang into a modern and sustainable town, Lim said Cameron Centrum will be developed on 86 acres of land and comprises seven precincts that include residential, retail, commercial, hotel and tourism components, to create a lively modern township.
“Combining the elements of a balanced work-play lifestyle, Cameron Centrum offers a sense of spontaneity and discovery to all walks of life while being one with nature,” he added.
He said that these elements will position Cameron Centrum as an ideal location in fulfilling social and commercial needs of Brinchang.
Executive Director of LBS, Datuk Sri Lim Hock Sing said that LBS first marked its presence in Cameron Highlands back in 1998 through its flagship project, Carnation Park, in Tanah Rata and the project was a big success and it has inspired LBS to continue contributing to the development of Cameron Highlands.
“The Cameron Centrum Project is a testament to our commitment to contribute towards the long term development of Cameron Highlands and we very much look forward to the beginning of a new Brinchang,” he said.
Cameron Centrum is the fifth project in Cameron Highlands by LBS, following the successful developments of Carnation Park, Taman Royal Lily and Cameron Golden Hills in Tanah Rata; and Brinchang Square in Brinchang.