Share this on WhatsApp Welcoming 2017 with open arms and if I should summarise my December of 2016 in a few words, it was...

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Welcoming 2017 with open arms and if I should summarise my December of 2016 in a few words, it was filled with weddings and more weddings.

Punjabi weddings are the longest, lasting nothing less than three days. All that beer and mutton had left their marks on the hips, but I’m not complaining.

Over the weekend, I attended a lavish wedding which was a lot like a Hindi movie wedding.

There were thousands of people, delicious spread of different cuisines, and top notch performers were flown in from the United Kingdom, Australia and Singapore to name a few.

But it didn’t matter where we were seated as the many LED screens with live feed ensured guests at every table were able to see what was happening on stage. Having a live feed is expensive. People often forego that due to the budget factor.

With social network platforms like Facebook, Snapchat and Instagram, live streaming is now easily available and free, and should be part of your company’s strategic initiatives.

Facebook Live is a streaming service that enables you to broadcast live videos from your mobile phone straight to Facebook. As you can do it on your phone, you can do it anywhere.

Reasons to use live streaming for your next event:

 Let the world access your company seminars and conferences

This comes in handy when you are attached to a company with a worldwide audience. Often, getting participants to attend the event is a major challenge.

With live streaming, you enable people to be there at the event by not really being there. Sell tickets to attend, if you must!

 Tease customers with a new product launch online

Unveiling a product online via a live stream will increase the reach and brand awareness of the product. You may even want to demonstrate how a product works live which is a great way to increase trust between you and your customers.

Limited seats will never be a problem

Even if you are expecting a small crowd for your company workshop or seminar, you may still allow employees to stream it live if some are unable to make it, thereby reaching out to more employees. Interact and engage with employees by incorporating Q&A sessions and chat features to make it more engaging.

Video content is on the rise and here are three reasons why live streaming will be big this year.

A few months ago, Facebook Live introduced its streaming service for celebrities. Today, business can leverage on it. Image credit: Facebook.

A few months ago, Facebook Live introduced its streaming service for celebrities. Today, business can leverage on it. Image credit: Facebook.

Video content and its growing popularity

Apart from increasing viewers, brand recognition and lead generation, live streaming is gaining popularity and will be the talk of the events industry this year. Be sure to conduct a test run prior to your event to avoid technical difficulties. Also, it is best to determine where most of your audience reside and schedule your live stream at an appropriate time.

 Timeliness

Safe to say, we are all suckers for real-time updates. At the wedding I attended over the weekend, I had sudden urges to whip out my phone and post short live videos of some of the performances on my Instagram. It was great content coupled with a much higher engagement rate. It creates that “wish I was there” excitement, or as millennials would aptly put it, the fear of missing out.

 Cost efficient

With live streaming, one can produce high quality videos at a fraction of the cost. It is also much cheaper than placing an advertisement on television.

The experience of being able to listen to somebody who lives across the world and communicate in real time is just astonishing. However, without proper planning, live streaming an event can be nerve wrecking as you are bound to come across hiccups and glitches, which will immediately lose valuable audience members.

It is time to embrace live streaming videos. Remember to include live streaming at your next event as it is a great way to build brand recognition for your business.

Being able to connect to a wide audience inexpensively and yet receive much greater audience engagement should be motivation enough to consider live streaming.

Ravena Hundal is Content Director for Venuescape, a Malaysian-based venue sourcing platform for events. For more information, visit www.venuescape.my

Property 360 Online

Property 360 Online is a news portal focused on major issues, views and major market movements in the Malaysian real estate sector.

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