Titijaya Land Bhd received an overwhelming response for its project called 3rdNvenue in the capital’s Embassy Row during its private preview of Phase 1 earlier this week.
The mixed-development project, which will be jointly developed by Titijaya Land and CREC Development (M) Sdn Bhd, has a gross development value of RM2.1 billion.
Titijaya Land’s executive director Charmaine Lim Puay Fung said the positive response from purchasers of 3rdNvenue shows the market confidence and strong follower base for property products by Titijaya Land, adding that this is a very encouraging sign of recovery in the local property market.
The preview, which was exclusive for Titijaya’s existing customers, offered a limited 1,110 units of lifestyle office suites across 42 storeys.
Lim said 3rdNvenue was inspired by the bustling vibe of Fifth Avenue in New York City and is aimed at promoting the next generation city lifestyle. The units are priced from RM299,000, with built-up starting at 430sq ft.
“Adorned with a prestigious address along Embassy Row at Jalan Ampang and surrounded with reputable malls, hotels, hospitals and various amenities, we are optimistic that we shall continue to receive good response for 3rdNvenue,” she said.
She said that the strong branding of Titijaya Land also plays a key role in attracting a large group of buyers.
“At Titijaya Land, we always believe that having the right product at the right location, combined with attractive pricing, – are always the key ingredients of a winning strategy,” she added.
3rdNvenue, which is located on 6.06 acres of land, will comprise four blocks with a total of 2,400 units of lifestyle office suites, serviced apartments and rewtail lots.
CREC Development (M) is a wholly-owned subsidiary of China Railway Engineering Corporation (M) Sdn Bhd, which is in turn a wholly-owned subsidiary of the world’s second largest construction company, the Hong Kong listed China Railway Group Limited.