FROM ‘LONG COOL DANE’ TO GREEN COOL DANE
BY Zoe Phoon
Many of us, especially beer drinkers among the baby boomers, would be familiar with Carlsberg’s advertisement in the 1980s. It featured a long (tall), cool Danish girl as well as the beer when the brewery was penetrating foreign markets.
Now, the site in Copenhagen, Denmark, which Carlsberg occupied from 1847 until its departure in 2008, will be transformed into Carlsberg Byen or Carlsberg Town.
Carlsberg Byen is a US$2 billion (RM8.89 billion) redevelopment that is central to Copenhagen’s plan to be the world’s first carbon neutral capital within a decade, New York Times reported.
Copenhagen Byen is trying to bring a green spin to the usual mix of retail, office and residential space.
Developers aim to conserve rainwater, generate solar energy and reuse building materials.
They envision visitors cycling past shops, homes and galleries.
According to the report, when Carlsberg said in 2006 that it was moving out, developers sought to reimagine an industrial plant with a smell of hops that lay near a working-class neighbourhood.
They wanted to build 6.45 million sq ft of space in one of Denmark’s largest ever private building projects.
When it is completed, it will be the first time that an entire Danish neighbourhood will meet strict local standards on energy efficiency.
Carlsberg took a 25 per cent stake in the redevelopment project and three Danish pension funds invested in the rest
They are looking to build nine highrise residential blocks along with lowrise buildings and townhouses with space for 3,100 apartments of which 600 are low cost housing or accommodation for students.
Along with University College Copenhagen, the neighbourhood will be home to cultural institutions, a primary school and four combined nurseries and kindergartens, bars, restaurants and cafes.
The redevelopment project is part of plans to turn Copenhagen into the world’s greenest capital city.
Local officials said it will be the first ever to be carbon neutral.
City dwellers are already required to sort their waste into ten categories to ensure maximum possible number of items can be recycled.
Whatever cannot be processed is burned in incineration plants to provide neighbourhood heating.
The authorities are also making changes to adapt building codes to make structures more energy efficient, improve public transportation and install resources like wind turbines and solar panels. The city’s last coal power plant is expected to close in 2020.
Residents are encouraged to opt for bicycles and about two-thirds of the municipality’s own vehicles already run on electricity or hydrogen.
Zoe Phoon is a business and lifestyle writer that can be reached at firstname.lastname@example.org