Twinkies owner buys Playboy mansion Twinkies owner buys Playboy mansion
Share this on WhatsApp  LOS ANGELES  — The 32-year-old billionaire and owner of Twinkies (a popular snack brand) has added the Playboy mansion in... Twinkies owner buys Playboy mansion

 

LOS ANGELES  — The 32-year-old billionaire and owner of Twinkies (a popular snack brand) has added the Playboy mansion in Los Angeles to his collection. The long-time home of Playboy founder, Hugh Hefner, was sold to the private equity tycoon, Daren Metropoulos, the principal of Metropoulos & Co.

He previously purchased the property adjacent to the mansion in 2009 and plans to join the two properties together to create a 7.3-acre compound.

Metropoulos aims to preserve the 20,000sq ft mansion's architectural pedigree.  

Metropoulos aims to preserve the 20,000sq ft mansion’s architectural pedigree.

The 20,000sq ft Playboy mansion has 29 rooms, including 12 bedrooms on five acres, a wine cellar, home theatre, separate game house, gym, tennis court, a swimming pool “with a large, cave-like grotto” and an official zoo licence and pet cemetery.

“I am not interested in the fame of the mansion earned over the past four decades but instead, I am keener in preserving its architectural pedigree since the architect was none other than Arthur Rolland Kelly who has designed hundreds of homes in the Los Angeles area.

He told the Wall Street Journal: “The heritage of this property transcends its celebrity status and to have the opportunity to serve as its steward would be a true privilege.”

Built in 1927, the mansion was purchased by Hefner for US$18 million (RM73.5 million) in 1971 via his Playboy Enterprises and had been a creative centre and his residence, as well as workplace for the past 40 years.

The property was up for sale earlier this year as part of the magazine’s restructuring as it struggles in an age of boundless free internet pornography.

The home was then listed for US$200 million (RM816 million) by broker Mauricio Umansky of The Agency, as well as Gary Gold and Drew Fenton of Hilton & Hyland.

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President of Hilton & Hyland, Jeffery Hyland said the price for the property was “nine digits” and is the all-time record for the highest-priced residential sale in Los Angeles with multiple offers for the property.

He said the mansion is long past its prime and is in need of renovations.

Meanwhile, the sale came with one unusual caveat — Hefner, 90, will be able to stay in the house for as long as he lives.

 

Property 360 Online

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